A&R Worldwide's Sat Bisla was responsible for bringing the head of BBC Radio 1 to see Avril Lavigne perform at The Viper Room in West Hollywood, CA back in 2001, and shared the importance of her as a global artist, which led to BBC Radio 1 getting behind Avril Lavigne in the UK. Through their support she became a household name in the UK and eventually broke as an artist throughout Europe selling millions of albums throughout the UK and Europe.
A&R Worldwide's Sat Bisla was responsible for bringing the head of BBC Radio 1 to see Avril Lavigne perform at The Viper Room in West Hollywood, CA back in 2001, and shared the importance of her as a global artist, which led to BBC Radio 1 getting behind Avril Lavigne in the UK. Through their support she became a household name in the UK and eventually broke as an artist throughout Europe selling millions of albums throughout the UK and Europe.
