Frou Frou
With A&R Worldwide's consultation and development support, Frou Frou (featuring Imogen Heap and Guy Sigsworth) secured strong support in the US with club DJs, mix shows and tastemaker radio outlets, which spawned interest from a variety of labels in the US. A&R Worldwide closely advised management and the band's legal team on developing brand equity for Frou Frou on multiple fronts.
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