Frou Frou

With A&R Worldwide's consultation and development support, Frou Frou (featuring Imogen Heap and Guy Sigsworth) secured strong support in the U.S. with club DJs, mix shows and tastemaker radio outlets, which spawned interest from a variety of labels in the U.S. A&R Worldwide closely advised management and the band's legal team on developing brand equity for Frou Frou on multiple fronts. Thanks to A&R Worldwide's support Frou Frou garnered their first U.S. radio support, synchronization licences and eventual label release via MCA Records. A&R Worldwide worked closely with Frou Frou's manager Mark Wood (currently worldwide manager of Imogen Heap). (2000)