A&R Worldwide played a crucial role in propelling Sheppard to global success by strategically building awareness and support within the music industry.
A&R Worldwide’s early involvement in A&R insights, development, and marketing helped Sheppard and their management team leverage market intelligence to break the band within the US and other markets.
The significant radio support generated by A&R Worldwide in the US resulted in strong sales and streaming numbers, attracting the attention of record labels and music publishers both in the US and globally. Furthermore, A&R Worldwide’s efforts helped garner media support for Sheppard in their home country of Australia, where the band initially struggled to gain recognition. This ultimately led to their first Platinum-selling record in Australia.
Sheppard’s manager, and the esteemed music industry legend Michael Chugg stated, “It was A&R Worldwide’s work that alerted many record labels and music publishers, as well as, Mark Hamilton, Station Manager & PD of KNRK “94/7FM” Portland, OR of Sheppard, where the band’s single ‘Let Me Down Easy,’ became the No.1 most requested song on the station for many weeks. Thanks to A&R Worldwide’s efforts this opened up America and Australasia to this wonderful band.”
The success story of Sheppard stands as a testament to A&R Worldwide’s instrumental role in navigating the music industry landscape and generating widespread support for talented artists.